The drive to seek food is one of the strongest physiological compulsions in mankind. Our brain is even programmed so that we get feelings of pleasure when we eat. This should ensure that we receive enough nutrients to keep us healthy.
Instead much of the food that is available has much lower nutritional value than the food our parents enjoyed. This means that we have to eat much more food to acquire the same amount of nutrients. This extra food brings with it extra calories.
If we go on a weight loss diet then we eat less food. This is great from the lower calorie intake but it also means that we are getting less nutrients which then increases our appetite. A catch 22 situation which results in a constant battle with ourselves over feeling hungry and wanting more food and the desire we have to lose weight.
This problem is solved with the weight management program. A feeling of fullness is obtained without excess calories
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